The unfortunate truth about Loan Officers is that in most cases the many hours of training you receive only covers product knowledge. The reality is, that in any business there are many other components that must be implemented in order to create a successful business model. The number one element is marketing. Any business that fails to implement an effective marketing plan is sure to fail. This truth applies not only to the mortgage industry but to any and all businesses.
The second training element that has not been addressed in the mortgage field is sales training. Lets face it boys and girls.....YOU ARE IN SALES.
The interesting thing about sales is that unless your phone is ringing, you have no one to sell to. Let me translate that for you.....YOU ARE OUT OF BUSINESS!!!
Fortunately, as a loan originator you have more resources, and a much larger audience to play to than any other professional in the real estate field. Agents, attorneys, settlement agents, home inspectors; no one has more opportunities at their fingertips than you do! Most LO's haven't been trained on what resources they have, including the hundreds of individuals they could be doing business with. Most importantly, where to find them and how to utilize them to create a successful, sustainable business.
More people to do business with you
More resources Than anyone in the industry
Your costs for running your business are much lower than other areas of the industry
So why haven't you been given the knowledge necessary to achieve the levels of success you imagined when you first decided to get into this business?
Where can you find the tools and SUPPORT necessary to create and run a very profitable, and predictable business, month after month, year after year?
Ask yourself the following questions:
Who really are your best clients? AGENTS!!!
Do You Want More Clients?
What is the #1 thing your client wants?
Do you know the number #1 thing your agents want?
Do you and your agents want the same thing?
Know how to be “Bullet Proof” going into new offices?
Know how to obtain the very highest level of confidence in yourself?
How to Leave an office having the majority of those agents begging you to be their Lender?
What would your agents think if you were directly responsible for Increasing their production 30-40%-up to 300% or more?
What would that do for your production?
What if you had the systems that would guarantee you many new clients?
If you clients are doing more deals, wouldn't you do more deals?
What if those same systems dramatically increased your existing agents production as well?
What would that do for your production?
How would that effect your client (agent) loyalty?
Do you know how to maximize production from your existing database of past clients?
What if you had the systems that would guarantee 10-20-30% or more of your past clients would do another deal with you today?
What would your agents think if you just dropped that deal in their lap?
Know how to double even triple your client base?
Give them what they need! Give your agents what they want.
Learn the secrets of what they’re really thinking.
Learn these secrets from Agents who are in the top 1% nation wide, with over 75 years of combined experience.
If we can’t tell you what agents want ….no one can!
The unfortunate truth about Loan Officers
